‘Twitter Offers Conversion Tracking Tool to Measure ROI’ – ClickZ Blog
Emily Alford says, “Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign’s ROI.
Twitter has just released two new updates to its ad measures that better equip brands to measure return on investment (ROI).
Both updates require advertisers to add website tags to the final conversion page of ads. Website tags track downstream action using browser ID cookies and more effectively match lookalike users to advertisers. Now, a transaction values feature allows Twitter advertisers to view sales driven by Promoted Tweets. A second new feature, called key conversions, lets advertisers choose a single action, or conversion event, to target across a campaign”.
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