‘Six brand case studies that proved the value of customer experience’ – ‘Econsultancy’ Blog

Christopher Ratcliff  says, “Delivering a brilliant customer experience is all about balancing genuine emotions with the right tools.

It’s not enough to use technology to deliver a personalised experience on a website, brand’s have to create and measure its emotional impact across every channel to help build relationships and stand out from the competition.

At the Festival of Marketing 2015, held over two days at the Tobacco Dock in London this November, there is an entire stage devoted to the emerging role of emotions in customer experience.

Here speakers will discuss how to create connected journeys and marry together datasets, tech infrastructures and teams, in order to create a customer centric culture“.

Six brand case studies that proved the value of customer experience

‘Econsultancy’ Blog