Lorrie Morgan-Ferrero has launched a six-week teleseminar series called “Red Hot Copywriting Bootcamp” beginning from May 31. The participants can watch the transformation of an unproductive copy into a ‘full-throttle, turbo cash machine’, according to Morgan-Ferrero.


Lorrie Morgan-Ferrero has launched a six-week teleseminar series called Red Hot Copywriting Bootcamp beginning from May 31.

The workshop is an in-depth, step-by-step training wherein participants can watch the transformation of an unproductive copy into a ‘full-throttle, turbo cash machine’, according to Morgan-Ferrero.

Morgan-Ferrero’s email announces the program:

“Join me May 31st for the *Red Hot Copywriting Bootcamp*, a 6 session teleseminar series designed to take weak, unproductive copy and quickly transform it into a super-sonic sales powerhouse that pulls in profits like crazy”. [email with the subject: How is yours doing?]

Sales Letter Title

Red Hot Copywriting Bootcamp sales letter title is:

“Is Your Entrepreneurial Business Netting You $100,000 Plus Per Year? It SHOULD!”

Features and Benefits

The sales letter has listed the features and benefits of Red Hot Copywriting Bootcamp. The list of what you will get includes:

– “Professional copywriters (including myself) on hand to help you with your trouble spots;

– A step-by-step blueprint of exactly how to get started and keep your copy momentum going;

– Specific exercises that take you out of writer’s block and tap into your most creative side;

– Personal homework you can transfer to your own powerful marketing campaigns;

– A mini-mastermind of students you work with to brainstorm the most effective approaches for YOUR business copy;

– Blind evaluations by fellow students to get a fresh perspective on your work;

– The opportunity to evaluate other people’s copy so you recognize firsthand what works and what doesn’t;

– Access to an interactive student forum so you can do independent research and get immediate answers;

– And of course, I’ll be keeping a watchful eye over the entire process so I can jump in and offer help too”.

Details of the Workshop

– “Beginning May 2006 the Red Hot Copywriting Bootcamp is held via telephone for 4 classes (plus 2 bonus critique classes) so I can hold your feet to the fire!

– Support steps BEFORE we begin:

– – Register on group forum, including link to sample of sales copy

– – Share business goals and unique issues on forum

– – You will be partnered in teams to critique each other’s copy

– – NOTE: Lorrie and Red Hot Copy team will be able to address specific questions on the forum only”

Details of the Syllabus

The syllabus of the workshop is listed in the sales letter. The sub points of each mission is given in detail.

The details of the first mission are presented here. The other missions are listed without the details.

“Mission One – Behind the Scenes of Writing World Class Copy How to Write Killer Copy Even If You Hate Writing

– The 3 crucial rules of sales you must know before you can ever understand WHY someone buys…and why they DON’T;

– What background materials you need before you begin to write;

– The hush hush resources you can use to learn more about your target market to practically read their minds;

– How to scientifically profile your audience using the same methods deep pocket corporations spend millions on;

– Where to go to spy on your competition and why you MUST not ignore this step (or you’ll soon be squashed like a bug in your market);

– How to get your copy to sound natural and conversational so you build loyalty and trust over time, making you the first person they think of when it’s time to spend money;

– Ways to get your prospect to sing like a canary about what she is dying to spend her money on;

– My secret to turning phrases into benefit-driven statements that attract attention;

– How to dig up the right keywords and phrases your target audience thinks of when looking for your product or service.

– Support Steps:

– – Lecture

– – Homework assignments posted to forum

– – Questions posted to forum so we can all benefit from solutions

Mission Two – Magnetic Headlines, Slam Dunk Openings and Bullet Firepower: The Art of Grabbing Attention and Keeping It

Mission Three – Too-Hot-To-Handle Persuasion Techniques, Finding Your Flow and Waking Up Your Inner Marketer: Adding the “You” to Your Copy

Mission Four – Going from Blank Page to Copy that Rocks: The Fastest Way to Get Your Marketing Message Out With Red Hot Copy’s Proprietary “Speed Copy” Formula”

Those who miss a call will get the recordings of the sessions.

Price

The price of Red Hot Copywriting Bootcamp is: $497

Bonuses

Red Hot Copywriting Bootcamp comes with three educational course materials and bonuses.

– “The Bootcamp companion “Field Guide” – your fully downloadable copywriting blueprint you can use over and over again ($97 value)

– Five hours of “Field Guide” companion MP3 audios (downloadable) ($125 value)

– “Instant Headline Creator” software (downloadable) ($47 value)

– $297 woth of extra bonuses”

Dates of the Workshop

Red Hot Copywriting Bootcamp is a six week teleseminar series. The details of the teleseminars are:

– May 31

– June 14

– June 28

– July 12

– July 26 (Critique) – time to be determined

– August 2 (Critique) – time to be determined

– Time: 12 p.m. – 1:30 p.m. Pacific (3:00 p.m. – 4:30 p.m. Eastern)

– For the FIRST TIME EVER, we offer an evening replay time with a Red Hot Copy Protege:
6 p.m. – 7:30 p.m. Pacific (9 p.m. – 10:30 p.m. – Eastern)

Special Offer

The first 20 people who take up the offer will get a “Red Hot Chicken Timer”.

Links

Visit Red Hot Copywriting Bootcamp for more information.

 

 

 

 

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