97% of New Zealand agencies surveyed had placed advertising online in the past 12 months, according to Roy Morgan.


97% of New Zealand agencies surveyed had placed advertising online in the past 12 months, according to Roy Morgan.

The following is the data provided by Roy Morgan:

– 85% of the surveyed agencies said that Internet is becoming the key marketing tool

– 97% agencies allocating 8% of their advertising spend to online advertising in 2005 2006
financial year

– 70% of agencies choose general Internet advertising (banners and tiles)

– General advertising attracts 67% of total Internet spending in New Zealand

– 80% agreed with the statement ‘The Internet allows me to efficiently reach my target audience’

– 82% agreed with the statement ‘Advertising on the Internet has high accountability due to the sophisticated measurement tools available”.

About Roy Morgan

Roy Morgan Research Report is Australia’s market research and public opinion polling company.

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