Mike Mograbi’s latest article is titled “Are we internet marketers abusing/ruining the web?”. [Article Reprint]


Mike Mograbi’s latest article is reprinted here.

Are we internet marketers abusing/ruining the web?

Why am I asking this now?

Just read a post by Larry Foster on HowToCorp forum about Tag&Ping, where he says: “It seems already that abuse is the prescribed method of utilizing this method. From what I understand, this will go by the wayside of blog and ping. I have seen predictions that this could last anywhere from only a short time to 8-9 months. We have a saying where I live. ‘Pigs get fat and hogs get slaughtered’ I have a feeling that the hogs will find a way to bring about the rapid demise of another great method.” http://www.howtocorp.com/cgi-bin/webbbs_config.pl/read/55687

(Important Note: Larry and I are not accusing anyone selling information about Tag & Ping of abusing this method. Tag & Ping is a great internet marketing method. As far as I understand, Larry is talking about some people who are going to abuse it.)

Every time there is something new, some/many internet marketers work on ruining it for all others. Some do it because they are ignorant (they simply don’t know they are causing damage), others do it because they are greedy and the hell with everyone else.

Examples are too many to list.

Here’s one: Google AdSense. Many internet marketers have over-polluted the web with a zillion cheap (and I mean CHEAP looking with cheap content) AdSense sites. Sites that are filled to the brim with AdSense ads; right, left, up, down, forward, backward, inside, outside, and in all 4 dimensions.

Google AdSense. How should it be? It’s a very simple formula. You have a quality website. Targeted traffic comes to your site to benefit from your content and they click on Google Ads. You benefit and the advertisers also benefit.

I haven’t done any research on what I’m going to say now (for verification), but personally I doubt very much that advertisers getting a click on their Google Ads by a visitor coming from a cheap site are going to benefit as much as a click on their Google Ads by a visitor coming from a quality site (like About.com, a high quality site, which I heard makes 8 figures a month from AdSense. Not sure if this is true or not, but I wouldn’t be surprised and I wish them all the best).

I have personally created one site for the purpose of making money with AdSense. I mean it was created just for that purpose. The focus was making money with AdSense. It’s bringing in Over $20 a day, but I don’t think I ever want to create a website JUST FOR THE PURPOSE of making money with AdSense again.

I’m beginning to think more and more of Advertisers, and what is the best way for them to benefit from Google Ads showing up on my sites.

I think I need a professional and ethical internet marketer (Ken McCarthy? David Frey?) to write a report or a book on that. The focus would not be how to make money with AdSense by getting the click.

The focus would not be on the click. The focus would be, how to make the advertiser get the most from his ads that(s)he’s paying money for. Yes, that’s like getting the click, but in some ways, you would want to make sure that the most qualified people are making those clicks.

In short, I want to think of those Ads as if they were my own.

I’ve been thinking and re-thinking about internet business/internet marketing, and what would be the right/best way to do things.

I’ve been thinking more and more of my site visitors and of advertisers.

No doubt, I want to make money online, and lots of it, using Google AdSense and other ways. I’m just saying that the WAY I want to make that money must be 100%WIN (Advertiser) – 100%WIN (Customer/site visitor) – 100%WIN (Me).

Creating many AdSense sites is not a black or white thing. If one can do it and build quality sites with QUALITY INFO and quality graphics that would be awesome. It’s possible to do that but not easy and not without some good $ investment.

Back to Tag & Ping and other internet marketing methods.

I think greed and impatience (to make money) are the two main reasons for all the junk, pollution and abuse we have on the web.

These cannot be eliminated.

So… what is the best way to benefit the most from internet marketing methods, when (some) others use every unethical way imaginable to beat you in the game?

This is one question that professional/ethical internet marketers should get together to answer for all of us.

Have a great weekend.

Mike Mograbi
www.imnewswatch.com

Internet Marketing Newswatch

P.S. I’d like to restate that I’m not accusing anyone in particular of ruining/abusing the web. I wrote this message to get you thinking about all this so you and I can work on improving ourselves to become more ethical and professional.

Mike Mograbi is the founder of Internet Marketing News Watch. He is associated with Pay Per Lead Ads and Niche Audio Content

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