Jerry Hart’s latest article is titled “The Super Bowl’s Biggest Winners and Losers in Integrating TV Ads with Online Strategy”. [Article]


Jerry Hart’s latest article:

The Super Bowl’s Biggest Winners and Losers in Integrating TV Ads with Online Strategy

Jerry says, “In one of the most exciting Super Bowl’s ever, the real winner was Social Media. The game connected with us and finally some of the advertisers connected with 90 million viewers in a completely different way.

Hyundai promoted an incentive program that will let buyers of new cars return the car if they lost their jobs within a year of purchase. Hyundai would cover $7,500 worth of depreciation.

If Social Media is making friends, they made me a friend. I barely noticed their brand before this campaign. If social media is joining the conversation, they connected on a human level with what we are all talking about in this economic meltdown, looking for faith and hope that maybe a few advertisers converse and pay it forward to viewers where they really live. If social media is listening to those friends, Hyundai is listening and watching and acting in a timely socialized manner to build more loyalty with their fans and perhaps win over potential advocates like me who crave for authenticity amongst Corporate America leaders.”

The Super Bowl’s Biggest Winners and Losers in Integrating TV Ads with Online Strategy

*This news post was submitted by Jerry Hart.

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