James Burt’s latest ‘e-Wealth Daily’ article is titled “Content Exchange in Information Marketing”. [‘e-Wealth Daily’ Article]


James Burt’s latest ‘e-Wealth Daily’ article:

Content Exchange in Information Marketing

The road to success in any job these days is pretty long and hard. Just being educated or moderately experienced isn’t good enough — you have to often juggle different projects and sometimes you don’t get paid really well.

But let’s say things are looking up. You are now the highly experienced info marketer. Your info products are getting to people on a regular basis and as such the money is coming in on a regular basis. Things seem to have developed into that long sought-after but highly devious phenomenon known as “routine.”

You let out a sigh of relief. And then some change happens again, in the form of a message that reads:

“…we would like to offer you a joint partnership with our organization through an exchange of information content…”

At first this seems like the best thing ever: an offer for you to join another organization based on their respect for your information-creation skills in order to produce more profits for the two of you mutually.

Actually, it probably is one of the best things ever to happen to your business. Content exchange is a great way for you to broaden your professional horizons. You can create a good partnership with another company and get more exposure for your work, thus getting more clients to pay for your stuff.

But like any business deal in information marketing, content exchange should not be approached without some caution. By just exercising the slightest bit of philosophy, you can ensure that both the exchange and the partnership succeed in getting both parties the success they want.

It’s best to get on the Internet and/or the phone with the other party as soon as possible to work out the details of the content exchange. To be safe, it doesn’t hurt to do it up in writing in the form of a contract, with both parties signing the agreement. Include how long the deal is tentatively going to last, how much content you are going to provide, and what compensation both parties should receive.

Fact: a lot of content exchanges are done for free. Two parties exchange content and then work out a percentage to pay the other person once profits are incurred from the exchange. Make sure you go over this with your partner and work out how much each person should get ahead of time.

Next, decide what content you are going to use in the exchange itself. It’s usually best to offer the stuff that is your best in terms of previous customer success or, at the very least, the stuff that you think represents both yourself and your business. As well, offer some introductory content to your partner’s web site, introducing yourself to their client base and explain your information goals for the future.

Over time, monitor the effects of the content exchange. Ask yourself: are more people coming to check out my web site? Have sales gone up? Is my partner seeing more business? What is working and what can be improved? These simple inquiries should only be done after a few months when some time has passed and there are figures to evaluate.

In today’s worldwide electronic market, a content exchange can be the most potent asset to your info marketing business. On the Internet, any kind of exposure to your business is essential for its success. When a good content exchange comes along, work out the details with your partner, and then sit back and watch your success blossom!

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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