Michael Newman’s latest ‘e-Wealth Daily’ article is titled “Test Promotions to Get More Success in Business”. [‘Success in Business’ Article]


Michael Newman’s latest ‘e-Wealth Daily’ article:

Test Promotions to Get More Success in Business

Regardless of the struggling economy, your customers will always be willing to take advantage of opportunities to save some money on the products they need and want. The key for you is to find out which opportunities and offers are the ones that will get them to open up their wallets and exercise their purchasing power. Basically, you have to make them offers they simply can’t refuse.

Of course, a great product or low price may not always be the right fit for boosting your sales. Although they definitely won’t hurt, they just might not be enough to convince some cash-strapped customers to give you their money. In order to make an offer they can’t refuse, you’re going to have to make some careful considerations while using some innovative tactics to not only fuel sales, but also add to your business’ growth.

Your product is really only as good as the way it’s marketed, meaning it’s only as good as the offer. After all, you could have the most useful and well-constructed product in the world, but if nobody’s buying it, then it really doesn’t matter. Your job as a business owner is to make money. So, if you want to sell, you have to find the most appealing way to do so in order to get your market spending.

The best way to do this in an economy like this is to really highlight the utility of your product or service. You don’t want your products to be viewed as a luxury or expendable item; therefore, you’re going to want to play up their necessity. Even if the necessity of your business is fairly limited, you’ll have to find a way to make something your customers cannot live without.

Another popular trend today is “green.” Therefore, companies that operate under a “green” mandate or offer “green” alternatives can use that angle to promote their products. For customers, buying “green” shows that they are doing their part and you are doing a good job in offering them that extra bit of satisfaction. Look for the best way to position your business to reap the greatest rewards.

You can also stimulate sales by beefing up your customer relations. Perhaps letting customers sign up for a mailing list or becoming “members” of your organization can help. Offer incentive to sign up for your mailing list like “special member discounts,” “special offers” or anything that you can think of that your customers would appreciate.

In addition to taking that extra step to be closer to your customers, you can also use your mailing list as a way to advertise various products and services that you are selling. Therefore, instead of waiting for customer to come to you, you can go directly to them.

You can also include special offers that say, “If you forward this letter to at least five of your friends, you can qualify for an additional 50% off!” This is a smart move, because it not only provides incentive for your customer to act on a great savings opportunity, but it also builds your client base because they are referring your business to friends or other contacts. Hopefully, these referrals become customers as well.

In my next article, I’ll have a few more tips that can help your business stay successful in a slow economy.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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