Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Neuroscientists Discover “WIIFM” Center in Brain…”. [Writing on the Web]


Patsi Krakoff’s latest ‘Writing on the Web’ blog post:

Neuroscientists Discover “WIIFM” Center in Brain…

Patsi says, “Through the magic of functional Magnetic Resonance Imaging (fMRI), neuroscientists are able to look inside the brains of consumers while reading marketing messages.”

Neuroscientists Discover “WIIFM” Center in Brain……

Patsi Krakoff’s Writing on the Web Blog

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