‘Worldwide Brands’ has released their latest ‘Product Sourcing Newsletter’, complete with product sourcing tips for home-based e-tailers, upcoming trade shows, and spotlighted eCommerce wholesalers. The featured article is titled “Using Common Courtesy in your Online Business Emails Means Alot!”.

Using Common Courtesy in your Online Business Emails Means Alot!

By: Chris Malta, CEO WorldwideBrands.com

I’m constantly amazed at the number of people who don’t use a simple common courtesy, such as simply saying “Hi”, or “Hello”, or “Dear Mr. Smith” when writing emails from their Home Businesses.

Just as bad are those who don’t close their emails with a “Sincerely”, or a “Thank You”.

Even WORSE are those who don’t even bother to SIGN their business emails.

This is a problem that can actually hurt your business in ways that you’ll never even be aware of, and leave you wondering why people you need to contact never return your Emails.

The Emails you write to businesses you want to work with tell those businesses a LOT about you. If you want something from those business you’re writing too, or you want to grow a business relationship with someone you’re emailing, think of your first Email to them as the same thing as a first impression in a personal meeting. You know how you react when you first meet someone, and they seem to be rude and inconsiderate, right? No matter how many times you see that person afterward, you still remember that first meeting, and that colors your whole perception of that person. You end up with a sour taste in your mouth whenever you think of that person.

That’s what happens if you send unprofessional, inconsiderate-seeming Emails out from your Home-based Internet Business.

Here at Worldwide Brands, Inc., we deal with a great many people who are just starting out in their Home-based Internet Businesses. They write to us often, looking for advice and information. They also write to the hundreds of Wholesale Suppliers we list in our Product Sourcing Tool, and sometimes those suppliers forward those emails to us with a question or two.

We see emails like this all the time:

********************
Tell me how to get my web site in the search engines.
********************
Well, “Hello” to you, too! This person didn’t even bother to say “Hi”. He or she didn’t ask a question, but instead gave what sounds like an order. No “Sincerely”, no “Thanks”, and not even a signature! Just a rude one-liner.

At our company, our Customer Service people are very professional, and responded nicely, giving this person references to a couple of places where they could learn about Search engine Optimization. When our Customer Service Rep responded, she said “Hi”, she said “Thanks”, she gave the person the information they wanted, and then she ended her email with her signature (name, title, and our web site info).

However, that Email left our Customer Service person with a VERY low opinion about the person who Emailed. Sometime soon, that person is going to write another rude, demanding and inconsiderate Email to someone who is going to take one look at it, and never reply to them again.

It’s very simple, folks. Treat every business Email you send as if your entire business depended on it. Pretend that each person you send a Business Email to could be your next Big Break in Business.

Always start your Email with a ‘Salutation’ (“Hi”, “Hello”, “Dear Mr. Smith”). Always use common courtesy when asking for information. Don’t order someone to do something for you; ask them nicely. Always end your Email with a “Thank You” or a “Sincerely”, and then give your FULL name, and your Business Name.

You never know; the next person you Email COULD be your next Big Break!

Product Sourcing Newsletter

* IMNewswatch would like to thank Worldwide Brands for granting permission to reprint this newsletter article.

Before purchasing with you, buyers must perceive that your business is legitimate and real. But establishing customer relations takes time. And if they don’t feel comfortable buying from you, you’ll never get a chance to develop those relationships in the first place!

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