MarketingExperiments is hosting a webinar on Wednesday, February 27 at 4.00 pm EST. The topic of the webinar is “Do Optional Form Fields Help (or Hurt) Conversion? How knowing what information NOT to require led to 145% increase in response”.

MarketingExperiments team says, “Have you ever wondered what the impact of optional form fields are on lead flow? Do they actually help, or are they just a useless waste of space in your lead capture form?

Perhaps you’ve already made up your mind about optional form fields, but you’re wondering how you can utilize (or not utilize) them strategically.

In our next Web clinic, Flint McGlaughlin will walk through a somewhat specialized study in the use of optional form fields and their impact on lead flow. In the process, researchers from our team will be optimizing your lead capture processes live”.

Webinar Details

Organizer: MarketingExperiments

Topic: Do Optional Form Fields Help (or Hurt) Conversion? How knowing what information NOT to require led to 145% increase in response

Day/Date: Wednesday, February 27

Time: 4.00 pm EST – Time Zone Converter

Register for webinar details.

‘The Web as a Living Laboratory’ Webinar

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