The latest article on ‘Business 2 Community’ is titled “Why it Pays to Reach Young Millennials With Your Marketing Strategy”.

Tree Treacy says, “Millennials are a broad generation of consumers, with birth dates spanning from the early 1980s to the early 2000s. Let’s take a closer look at today’s teens on the younger end of the millennial spectrum and what marketing to them means for the future of businesses.

The under-20 crowd these days is made up of a diverse bunch. Millennials are 65% more likely than their grandparents to be biracial or bicultural. More and more young adults are filling out the “other” box when asked their racial identity on the census and other data forms. 42% of teens in the United States are Latin American or Hispanic, African American or Asian American”.

Why it Pays to Reach Young Millennials With Your Marketing Strategy

Business2Community.com

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