The latest article on ‘MarketingProfs’ is titled “Five B2B Marketing Trends to Watch”.

Russ Fradin says, “Today’s B2B marketers find themselves confronting a rapidly shifting landscape.

The ever-increasing array of digital/social options means that if companies are to engage with their customers, employees, or competitors through social media, they must use a variety of multimedia platforms and provide eye-catching shareable content.

They have to make everything available on mobile. Big Data is not a “nice to have” but a “must have” for marketers to make informed decisions. And, of course, there’s the adoption of agile marketing and learning how to respond to change instead of just following a marketing plan”.

Five B2B Marketing Trends to Watch

MarketingProfs

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