The latest article on  ‘Marketing Land’ is titled “Understanding Digital Enmeshment”.

James Green says, “The digital industry is at a crossroads as social, mobile, display and search advertising become increasingly essential to marketing budgets. As a result, the intersection of these channels has forced marketers to view digital as less of a customer acquisition channel, and more of a platform for branding, increasing customer retention and building lasting relationships.

This will forever change the way in which marketers plan their media buys and determine their creative strategies”.

Understanding Digital Enmeshment

Marketing Land

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