‘Your Key to Great Content Marketing’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “The Other C Word: Your Key to Great Content Marketing”.

Doug Kessler says, “Most content marketing is intelligent and strategic and professional. But it’s also a bit… limp. Middle-of-the-road. Safe.

That’s what Velocity’s recent SlideShare, “The Other C Word,” is all about.

I’ve embedded it here—to save you googling—and then added some great examples of confident content marketing below.

When Ann Handley of MarketingProfs (annhandley.com) read “The Other C Word,” she immediately added another vital ingredient that’s shared by all great content marketing: Empathy”.

The Other C Word: Your Key to Great Content Marketing

Marketing Land