‘Four Marketing Performance Management Resolutions for 2014’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Four Marketing Performance Management Resolutions for 2014”.
Laura Patterson says, “Have you made a marketing New Year’s resolution? If you have, we hope that you have devoted at least one to marketing performance management (MPM).
As inspiration, here are four resolutions to choose from, along with a few tips for bringing them to fruition.
1. Resolve to connect marketing to business results
In “The Evolved CMO,” a recent Forrester report, CMOs are reminded that to prove their value and justify their investments they “must tie marketing closer to business results.” Most marketers think they are already doing so, but the issue wouldn’t be such an issue if that were true“.
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