Business 2 Community is hosting a webinar with Mitch Brooks, Elizabeth Breese and Mike Kurtz on Tuesday, May 27 at 2.00 pm ET. The topic of the webinar is “The Success Of Visual Brands: How To Measure The Value Of Instagram”. The ‘Business 2 Community’ team says, “In this session, Crimson Hexagon’s Mitch Brooks, Elizabeth Breese and Mike Kurtz will show how ForSight’s new Instagram hashtag monitoring feature allows marketers to tap a rich new vein of consumer insights. The team will walk through case studies for brands and retailers and demonstrate the value of measuring... [...]

The latest ‘Econsultancy’ blog post is titled “Branded video shares drop by almost 25% in Q1 2014”. Christopher Ratcliff says, “A lacklustre performance by advertisers at this year’s Super Bowl (29% year-over-year decrease) saw shares drop 24.2% from the previous quarter. The average share rate (the percentage of people watching an ad who also shared it) dropped from 2.9% last quarter to 2.6%. This is the first time that online shares of advertisements aired during the Super Bowl have decreased year-on-year. These figures come from the latest Unruly Social Video... [...]

The latest article on ‘MarketingProfs’ is titled “Do Americans Trust Advertisements?”. Ayaz Nanji says, “Half of Americans say they don’t trust advertisements, and 44% say they think ads are intentionally dishonest, according to a recent poll from YouGov. Moreover, most Americans (58%) say there should be stronger requirements for proving claims in advertising. Trust in advertising appears to be dependent on education, YouGov found: 65% of Americans with postgraduate degrees say advertising cannot be trusted, compared with 44% of those with a high school education. Age plays... [...]

The latest article on ‘MarketingProfs’ is titled “Do Americans Trust Advertisements?”. Ayaz Nanji says, “Half of Americans say they don’t trust advertisements, and 44% say they think ads are intentionally dishonest, according to a recent poll from YouGov. Moreover, most Americans (58%) say there should be stronger requirements for proving claims in advertising. Trust in advertising appears to be dependent on education, YouGov found: 65% of Americans with postgraduate degrees say advertising cannot be trusted, compared with 44% of those with a high school education. Age plays... [...]

The latest article on  ‘Marketing Land’ is titled “The Three Layers Of Data And Analytics Success”. David Booth says, “With the data age well and truly upon us, the struggle to keep up is a challenge faced by virtually every organization. And in a time where the majority of marketers didn’t grow up with iPads or smartphones in hand, these can be difficult waters to navigate. Swimming In Oceans Of Data While everyone seems to agree that the sheer volume and expanse of data available today is key to unlocking business value, getting to the point where data is actually... [...]

The latest post on ‘ReadWrite’ is titled “What Facebook May Unveil At F8”. Selena Larson says, “Facebook is hosting its F8 developer conference on Wednesday—its first developer conference since 2011—so we’re expecting some big news to come out of the day-long event in San Francisco. The last F8 conference was very consumer-focused: Actor and comedian Andy Samberg made an appearance as Mark Zuckerberg, and later, the real Mark Zuckerberg introduced Facebook Timeline, the redesigned user profiles that changed how people viewed and used the social network. It’s likely... [...]

The latest ‘Econsultancy’ blog post is titled “The 24 ingredients for a delicious content strategy”. James Carson says, “In content strategy, people often focus on the most obvious part (the content creation) and don’t quite realise that there’s a lot more to it. Content strategy is a big picture that is made up of four main ‘blocks’. A burger (content) can be quite nice, but on its own it’s just a meatloaf. You need the bun, the cheese and the sauce to make it really tasty. These parts all work together, and are made up of smaller ‘ingredients’ to... [...]

The latest article on ‘Website Magazine’ is titled “The Shipping Formula for E-commerce Success”. Pete Prestipino says, “Shipping is an important element in the formula for e-commerce success, influencing an enterprise’s bottom line as well as the customer experience in general. eBay is releasing a new offering for clients of its Ship-from-Store solution that will hopefully raise the bar in customer experience and ease some of the seemingly omnipresent shipping issues affecting retailers today“. The Shipping Formula for E-commerce Success Website Magazine  [...]

The latest article on ‘Business 2 Community’ is titled “7 Ways to Create Content Your Audience Wants to Share”. Charlie Cohn says, “Want to create content people are looking for, but running out of ideas? Here are 7 ways to come up with great blog topics that your audience wants to read and share. 1. Discover What Your Audience Is Watching YouTube is the second biggest search engine. What’s your target audience watching? The YouTube Trends Dashboard gives you the power to search videos by viewers’ country, age, and sex, and you can browse the most viewed videos of the... [...]

The latest article on HubSpot blog is titled “What Is Bounce Rate (and How Can I Fix Mine)?”. Ginny Soskey says, “If you’ve ever poked around in your website’s analytics, there’s one metric that looks really confusing when you first stumble upon it:bounce rate. A lot questions pop into your head. Is it good or bad to be close to 100%? Is it related to email marketing’s definition of a bounce? Is it just oneof those fluffy metrics I should ignore? If I want to fix it, what should I do? If you’ve had any of those questions and haven’t found... [...]