The latest article on ‘MarketingProfs’ is titled “The Top-Rated Marketing Automation Products”. Ayaz Nanji says, “What are the top rated marketing automation products for small businesses, mid-market companies, and large enterprises? In its Buyer’s Guide to Marketing Automation Software, TrustRadius tackled that question by looking at 400 in-depth reviews from authenticated end-users of marketing automation products as well the results of over 10,000 comparisons performed on the company’s website. The analysis did not include products focused on a single aspect of marketing... [...]

The latest ‘Econsultancy’ blog post is titled “How do some Facebook Pages still reach 82% of their fans?”. Matt Owen says, “New research from Wisemetrics shows that while on average many pages have seen a drop in organic reach, the top 1% of pages still reached 82% of their fans, more than five times the average.  Marketers around the globe have been making dissatisfied rumblings about Facebook organic reach for a while now. The general consensus being: You’ve got to pay to play. That doesn’t mean that we’ve got to pay Facebook though”. How do some Facebook... [...]

The latest MOZ blog post is titled “The Greatest Misconception in Content Marketing – Whiteboard Friday”. Rand Fishkin says, “It’s probably pretty clear to everyone that content marketing takes time, but there’s a common misconception in just how much time. In today’s Whiteboard Friday, Rand warns us of an overly optimistic mindset, and shows us how things really (usually) end up happening“. The Greatest Misconception in Content Marketing – Whiteboard Friday MOZ Blog  [...]

The latest VerticalResponse blog post is titled “Creating Facebook Retargeting Ads: A Step-by-Step Guide”. Derek Overbey says, “Facebook empowers businesses of all sizes to retarget their existing customers. Why? Retargeting allows you to stay top of mind, build deeper relationships and hopefully sell more products and services by sending marketing content and advertising specifically to people who are familiar with your business. Here, we walk you through the basics of creating a Facebook retargeting ad in this quick guide.Getting Started 1. On the left-hand column of your Facebook... [...]

Dr. Amit Pareek builds business systems for other marketers to use in starting an online business. These are complete systems, ready to upload and start promoting. He calls them “Businesses in a Box”. His latest is PLR Money, which puts you in the training business, training people to make money from PLR. Actually, at the low price he offers (under $10, but rising), you could even come out ahead if you just study it yourself and discover how to use the PLR you have to build a prosperous business. Any sales you make to other marketers is just a nice bonus. PLR is a way to get a product... [...]

The latest post on ‘Experian Marketing Forward’ Blog is titled “New Experian Data Quality BETA program for marketers”. Richard Mazzola says, “Experian Data Quality has launched its first ever BETA program! As marketers continue to be more focused on data-driven initiatives and as we have seen in recent research, many of these initiatives are being hindered by poor data quality. On average, a quarter of information contained within a database is believed to be inaccurate. To help assess the quality of business data, Experian Data Quality is in the process of developing a Data Quality... [...]

The latest post on ‘Copyblogger’ Blog is titled “Here’s How to Save $400 on The World’s Premier Search Marketing Conference”. Jerod Morris says, “A lot of things related to search engines and online marketing seem to be dying. SEO (as a term) is dead. Guest blogging is “done.” The guy who played Newman in Seinfeld is dead. But do you know what’s not dead? Well, in addition to the guy who played Newman. (Stupid Internet hoaxes.) SMX. That’s right, Search Marketing Expo is alive and strong as ever — just look at thatupcoming event list. Month after month after month... [...]

The latest Silverpop blog post is titled “New Domains Are Coming: 2 Steps Marketers Should Take”. Jeff Dellapina says, “Seen anything different lately in your database? As a good marketer, you should be periodically checking email addresses as they get added to your list. If you have, you may have noticed some strange extensions popping up. The reason? New top-level domains have arrived on the Internet. Until recently, there have been just a few top-level domains (TLDs), including: .com .net .org .gov .edu .mil Next came country codes, such as .uk and .fr.  Now, the big stuff... [...]

Your WordPress site may be a “sitting duck”, that poachers are ready to steal. The default settings for WordPress don’t fully protect you from hackers or from their botnet tools that are roaming the net looking for unprotected sites. Based on the principle that if a hacker can’t find your sensitive system files, then they can’t hack them, Matt Garrett developed BlogDefender software to hide the important files used to run your site so hackers don’t have a clue about how to hack it. For examples, if hackers don’t know which version of WordPress you are using... [...]

John Chow’s latest blog post is titled “How To Come Up with New Blog Content”. Chow says, “As you become a more avid blogger, it is likely you will run in to some form of writer’s block at one point or another. Coming up with interesting, creative, relevant content can be a difficult task. Here are a few tips to help combat those days when you are simply stumped. A first idea, is to browse other social media forums and see if anything sparks your interest. Look for articles that people are linking to, see what is trending, use these mediums as a guide for what people are interested in... [...]