The latest article on ‘MarketingProfs’ is titled “How to Bulk Up Your Referral Program”. Chris Duskin says, “Consumers now spend most of their Internet time on mobile devices, according to a recent BI Intelligence report. However, marketers are far behind the curve in effectively reaching those consumers. On mobile, CPMs are low, ads are often intrusive, and the landscape is fractured by operating system, wireless carrier, device type, and more. Moreover, mobile also lacks the technical consensus to seamlessly deliver ad targeting, delivery, and measurement. Put simply, mobile advertising... [...]

The latest article on HubSpot blog is titled “6 Incredibly Insightful Marketing Reports You Should Be Running”. Rachel Sprung says, “There are hundreds of reports that you can run to dig into your marketing. But the question is often where to start — what are those basic reports you can run to help get you comfortable digging into the copious amounts of data at your fingertips? Some important metrics that you should track are traffic, leads, and customers — all of these are important to get the full picture of your marketing funnel. But you probably already look... [...]

The latest article on  ‘Marketing Land’ is titled “How To Produce More Quality Content, More Quickly — Practical Tips”. Nate Dame says, “The practice of “content marketing” as we understand it today is still relatively young, and there are plenty of wrinkles to work out. One of the biggest issues we face is a simple question of production. Fifty-seven percent (57%) of content marketing professionals say they don’t have enough time for content, and 45% struggle with producing enough content, according to the Content Marketing Institute. Forward-thinking... [...]

The latest article on ‘Business 2 Community’ is titled “Five Steps to Overcome Facebook’s Algorithm Changes”. ZOG Digital team says, “How-to Increase Reach and ROI Facebook’s organic reach is on a steady decline, forcing bloggers, businesses, brands, charities and other groups that rely on Facebook posts to convey announcements and other information to fans to change their strategies. There are two reasons behind the drop in organic reach. First, Facebook says people are liking more fan pages, yet are reading their newsfeed for the same amount of time each day, creating... [...]

The latest post on ‘Mashable’ is titled “Microsoft Web Browser Security Bug Could Impact Millions of Users”. Adario Strange says, “Microsoft issued a security advisory on Saturday warning users of a vulnerability in its Internet Explorer web browser that could allow malicious “remote code execution.” The vulnerability affects all versions of the browser and, as of this writing, there is no patch available to fix the issue. Revealing the vulnerability on its website, Microsoft stated: The vulnerability exists in the way that Internet Explorer accesses an object... [...]

Gail Trahd’s latest ‘PLR Health Wizard’ blog post is titled “Own Your Site, Your Domain, Your Content & Your List”. Gail says, “One of the mistakes that I keep seeing and reading about is the idea that marketing is a get rich quick business that takes little more effort than pushing the “Easy” Button. [I do LOVE Staple’s advertising campaign!] Spend more than 10 minutes in the Warrior Special Offers Forum and you’ll be convinced that you can be a world class affiliate marketer when you purchase one piece of software or one educational ebook. Let it sit on your desktop... [...]

The latest article on  ‘Marketing Land’ is titled “Twitter Gives Advertisers Another Option, Website Cards, To Drive Click-Throughs”. Martin Beck says, “Add another ad unit to Twitter’s deck: the Website Card. The new offering, which will be made available to all advertisers on mobile and desktop today, enables marketers to display rich content from a website on Twitter. The idea is similar to Lead Generation Cards rolled out last summer, but these cards are meant to drive traffic to a specific page on a website. Twitter’s blog post about the launch explains: Today,... [...]

The latest article on HubSpot blog is titled “SEO Isn’t as Hot as You Think: Why Content Marketers Get Hired”. Ginny Soskey says, “Looking for a job is tough — especially in marketing. The industry has been changing at lightning speeds, and it’s showing no sign of letting up. Technology continues to shape how we strategize and execute our marketing, and job seekers need to stay on top of those trends inaddition to mastering all of the other key traits of a successful content marketer. Wouldn’t it be nice to get a definitive answer on what hiring managers... [...]

The latest article on ‘Business 2 Community’ is titled “10 Things You Don’t Know About Social Media Marketing”. Angela Hausman says, “Everyone seems to think social media marketing is easy — just throw up some posts on Facebook, Twitter, etc, put your Facebook button on everything, and wait for the money to come rolling in. The other misperception is that social media marketing is cheap. Well, compared to spending $2 million on a Super Bowl ad, social media marketing IS cheap, but that doesn’t mean it won’t cost some serious money. Unfortunately, the perception... [...]

The latest post on ‘Mashable’ is titled “How Much Is the Average Facebook User Worth?”. Matt Petronzio says, “Facebook released its first quarter 2014 earnings report on Wednesday, beating Wall Street’s estimates with posted revenues of $2.5 billion. The average revenue per user (ARPU) around the world increased over the past year as well, according to the report. Worldwide ARPU (measured by payments and advertising) reached $2 in the first quarter — up from $1.35 in Q1 2013, but down from $2.14 in Q4 2013. In the United States and Canada, the ARPU reached $5.85,... [...]