David Kirkpatrick says, “For email marketers, tackling mobile email is a relatively new challenge, but a challenge that needs to be addressed. According to research from Litmus, the email testing and analytics vendor, 49% of people access email via a smartphone — a figure that’s risen fivefold since 2011 and continues to trend upward.

To provide some insight for you, the MarketingSherpa Blog reader, I reached out to five email marketers who address the mobile email challenge with two basic questions on the topic.

Read on to find out what this expert panel had to say about mobile email”.

Mobile Email: Tips on getting started

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