‘3 Ways to Improve Conversions on Your Website’ – ‘Entrepreneur’ Blog
Maggie Patterson says, “The days of using your website as a brochure for your business are long gone. Now your website has to do a lot of heavy lifting when it comes to connecting with your visitors and moving them into action towards becoming a client or customer. But this isn’t easy.
As a copywriter who specializes in website and sales copy for entrepreneurs and startups, I’ve noticed too many websites simply don’t deliver what they need to convert visitors into customers.
The breakdown typically comes from a lack of understanding. Every element of your site — from the copy to the design — should be intentional and help you reach your business goals but unfortunately, this isn’t always the case“.
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