Steve Dille says, “Beer, of course, gave us civilization, according to historians and anthropologists who have explored the misty originals of communities and cultures at the dawn of the human epoch. It was the one sure way of slaking thirst with potable water that wouldn’t give us dysentery (or worse), and by allowing people to socialize and communicate more freely, beer led to advances in commerce, culture and science.

It also helped in the evolution of Buffalo wings and professional football, which may be all the civilizing influence some of us care about.

An Opportunity On Tap

The explosion of craft brewing in the U.S., with over 3,400 craft breweries having been identified in 2014 by the Brewers Association, a segment that grew 22% last year alone, has put beer on a par with wine in terms of variety, segmentation, and sheer complexity of choices. The wine industry, meanwhile, expects 11% year-on-year growth through 2018“.

Email Best Practice Pros: Next Glass Taps Into Predictive Possibilities

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