‘5 Simple Hacks That Will Double Your Email Open Rates’ – HubSpot
Chris Handy says, “The number of emails sent is growing rapidly. Target Internet forecasts a growth from 109 billion in 2015 to 140 billion in 2018 (oh, and that’s 140 billion … a day).
Yes, you read that right. That’s 20 emails each day for every person on the planet!
At the same time, according to eMarketer.com, open rates continue to decline. Yet email remains at the core of most sales and marketing strategies. Strong email lists are, after all, a more secure asset than website traffic (you’re not totally in control of how much traffic your website can get, but do have full control over your email list).
So how can a salesperson increase their email open rates in a world where inboxes are already brimming over?“.
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