Jason Warnock says, “We’ve heard it before: “Mobilegeddon” is upon us. Just a couple of months ago, Googleupdated its algorithm to reward mobile-friendly websites. Shifts like this should come as no surprise to marketers, however. Consumer preferences have been shifting from desktop to mobile devices for a while, but before now, many speculated it was a short-term trend rather than a long-term phenomenon.

Mobile is now an abiding preference, not only for research and online shopping, but email as well. In fact, mobile email clicks and revenue are at an all-time high.

So as consumers begin to embrace mobile as a preferred shopping venue, how can your brand use email to move beyond clicks and create meaningful interactions with target audiences?“.

How To Maintain Email Customer Engagement In An Increasingly Mobile Marketplace

Marketing Land

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