Monica Montesa says, “If you have a habit of creating and sending emails without looking back to see how they performed, you’re not alone.

However, this is one scenario where becoming a #DataGeek will work in your favor.

There’s a lot you can learn about your subscribers when you know how many of them are opening your emails, clicking links or even unsubscribing from your email list. Maybe your subject lines aren’t enticing enough to get subscribers to open your emails. Or maybe the content in your message is irrelevant to your readers.

Whatever the issue, reviewing your email analytics is the only way to find out and make improvements to your next message.

Quick Tips Video: 3 Ways You Can Use Analytics to Improve Your Emails

Aweber Blog

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