Business.com staff says, “Now that pumpkin spice is everywhere, it is definitely time to prepare for Black Friday—the big dance arriving on the heels of Thanksgiving. Even if you’re not a brick-and-mortar retailer, this huge day and its cousins, Cyber Monday and Small Business Saturday, likely drive a lot of sales for your business.

It’s not enough just to hire a few extra people and hope for the best. You need a plan and you need one now if you hope to leverage the power of Black Friday.

“Many small business owners feel intimidated when it comes to Black Friday, that holiest of holidays for retailers,” says Sarah Matista, the marketing communications manager for Vistaprint’s digital services business and its social marketing suite, Pagemodo“.

Get Ready for the Races: Black Friday is Closer than You Think

Business.com

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