‘5 Practical Tips to Improve Your Social Media Marketing’ – ‘Business.com’ Blog
Jerry Low says, “Using social media as part of your marketing arsenal is not just smart; in today’s landscape, it’s necessary.
But true, valuable social media marketing takes more than just an established Facebook page or occasional tweet. To see real results, it involves a strategy and tactics.
Get more value from your social media efforts—and focus your efforts into more prosperous directions—with the following five tips.
1. Add Value to Your Profiles
Stop thinking of your profiles as an obligation and start thinking about them as an opportunity.
Your profile should do more than serve as a placeholder; use the space to add true value for your reader. What does your business do? Why should someone follow you (what’s in it for them)? This is your opportunity to sell yourself—so take advantage. And remember, your readers have short attention spans, so be direct“.
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