‘5 Ways to Keep Your Content Playful and Fun′ by Jay Baer
Baer says, “As a storyteller and an improviser, I get asked about humor a lot. I was invited to speak to a company a few weeks back on this exact topic.
“Kathy, how can we inject more humor into our social media and marketing videos? We’re fun. We want people to see that! We try to do video, and it’s like our un-fun clones show up. Help!”
That happens to all of us sometimes. The short answer? If you have great writers and improvisers at your disposal, go for jokes, parodies, even satire. Beware that satire, unlike parody, is aimed at social commentary, and that’s a bit heavier than aiming for levity. If that’s not your goal, don’t go there. When well-executed, it can work, though. (The key words being “well-executed!”) If you can pull it off, do it”.
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