John Hingley says, “Search engine optimization can be one of the most important KPIs at a company, especially when online traffic is the number one source of new customers.

The more customers that naturally find you on search engines, specifically Google, the less you have to spend advertising to get them in your door. And advertising can be an expensive way to get new customers, especially on search engines when you’re in a constant battle with the big boys.

At my company, we dove into our own SEO KPIs and developed a strategy for gaining in the search results because we’re not spending on advertising. It’s a must for us. So if you don’t have a strategy yet, it’s time to think about developing one. You need to know how to attack the opportunity (note I did not say “problem”)“.

What Google Wants: Why You Have to Track Search Engine Optimization KPIs

Business.com

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