‘Why You Need to Invest in Responsive Web Design′ by Jay Baer
Baer says, “History repeats itself once again. In the past, companies didn’t have websites. Then, this thing called the internet hit the scene, and the world saw a relatively quick mass-movement toward marketing businesses online.
Why the change? Because existing on the internet became a standard. Everyone was there. And if you weren’t, you were losing to competitors who were.
The same plot has rung true with mobility and multi-device support for websites and cloud-based applications. We are at an “essentialness” point, as Google has made it crystal clear that websites should be responsive (mobile-friendly).
Just like some companies didn’t think they needed to (and some still don’t) utilize the web, some think they’re better off without a mobile-friendly site. Although31% of global internet page views occur on mobile devices, 88.2% of websites are poorly designed for these experiences. If your competitors are a part of that 88.2%, now is a perfect time to get ahead”.
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