Asha Saxena says, “When it comes to running a startup, spreading your brand awareness should be your primary goal. Depending on your startup’s industry, a multi pronged social media attack may appeal to and build loyalty in your customer base.

However, a more nuanced plan is much more effective than simply blanketing the market. Sites such as Facebook have more than a billion users, but a high-tech startup may be wise to work with a network such as Spiceworks, which caters more to tech consumers. Startups with well-conceived social media strategies aren’t as hampered by sparse funding and other issues that plague young companies. Remaining educated and engaged in social media is a great way to become a known quantity and make your startup viable“.

The 3 Ways Smart Social Media Accelerates Startup Success

‘Entrepreneur’ Blog

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