Jordan Elkind says, “For many marketers in the US, November 11 was an opportunity to promote Veterans Day specials or just a part of their campaign buildup to fast-approaching Black Friday and Cyber Monday deals.

But for more than 100 million shoppers in China, November 11 is known as as “Singles Day.” Aggressively promoted by Alibaba since 2009 as an exhortation against the alienating effects of consumerism on Valentine’s Day, this day was created to expand the opportunity for celebration beyond romance. Purchases made on Wednesday generated sales in China topping $14.4B in revenue.

In a different part of the world, shoppers in Brazil have been joining the pre-holiday frenzy and taking advantage of Black Friday in their home country.

As we all know, Black Friday is an American event, with stores showcasing major discounts released the day after Thanksgiving. However, Brazilian shoppers make it apparent that there are no cultural limits to the universal appeal of a good deal“.

5 Important Online Shopping Dates You May Have Left Off Your Holiday Marketing Calendar

Marketing Land

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