‘5 Reasons Your Small Business Needs Content Marketing’ – ‘Entrepreneur’ Blog
Susan Solovic says, “Facebook recently announced financial results that blew expectations out of the water, and its stock shot up on the news.
But if you’ll dip into your medium-term memory for a moment, you’ll recall that a few years ago Facebook stock was hitting new lows not long after its IPO.
This turnaround is, of course, based on exploding ad revenue and tied up with that fact is good news and (maybe) bad news for small business owners along with some very important lessons. Let’s start with the lessons that Facebook’s success is teaching us, especially in light of the question of whether or not to advertise on Facebook.
Facebook ad revenue is up 45 percent over last year and – Get ready for it! – 78 percent of that growth comes from mobile ads. I don’t think there’s any other single statistic I’ve seen recently that does a better job underscoring the importance of mobile marketing in your small business“.
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