Patricio Robles says, “If questions lingered about Google’s commitment to lead gen, the world’s most popular search engine answered them this week with the launch of Google Compare for mortgages.

The service, which helps consumers shop for a mortgage from multiple lenders, was announced earlier this year and is now available in California. Google plans to launch in other states soon.

With Google Compare for mortgages, mortgage lenders can market themselves to potential customers on a cost-per-lead (CPL) basis, not the cost-per-click (CPC) model that earns Google billions of dollars a year.

The CPC model can be particularly expensive for mortgage lenders. According toWordStream, mortgage-related search terms are among the most expensive to advertise against on AdWords, with a top cost-per-click (CPC) of over $47“.

Google launches new lead gen product as search bug quashes competitors

‘Econsultancy’ Blog

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