John Cosley says, “At this time of year, it’s worthwhile to consider what’s likely to occur in search advertising in 2016, so you can adjust your strategy if you’re behind the curve.

I took some time to look at the trends we’re seeing at Bing Ads, where I work. Based on unprecedented access to search data, observing advertiser adoption patterns and gauging client interest, here are some predictions for 2016 and beyond.

Audience Buying Is On Everyone’s Mind
As the technology behind marketing gets stronger, advertisers are able to use real-time data to drive important decisions that have a serious impact on the ad platforms they choose to use.

While there is still a lot of opportunity in front of this industry, targeting an audience across channels is suddenly a possibility, which makes advertising more personally relevant and therefore more effective”.

4 Search Advertising Trends To Watch

Marketing Land

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