Ginny Marvin says, “With more video being created for vertical viewing (in large part thanks to Snapchat), video distribution platform Virool is launching a mobile vertical video ad unit. Called Video Reveal, the units appear dynamically inline within editorial content on mobile devices, including iOS and Android. The company claims it is the first vertical mobile video ad available via programmatic.

Video Reveal ads are sold with 100 percent guaranteed viewability. The ads pause when less than 50 percent of the pixels are in view. The units also include social sharing icons, and advertisers can customize calls to action and end cards in the video ads. Above is an example of a Video Reveal ad from drone maker DJI.

“We live in a world where content is being consumed on a vertical screen, particularly among millennials whose first digital language is mobile,” said Alex Debelov, CEO of Virool. “Vertical Reveal from Virool is the next adaptation of outstream, bringing brands closer than ever to their audience.”

The ads auto-play on mute when users scroll down to view more than half of the ad. They can click on the ad to start the audio”.

Vertical video ads now available programmatically from Virool and Rubicon Project

Marketing Land

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