‘Why B2B Marketers Need to Educate Buyers With Content′ – ‘Convince & Convert’ Blog
Jeffrey L. Cohen says, “If it’s Friday, it must be my day to create some content. Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists.
We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. But to what end? It’s great to have that fabulous piece of content to attract readers (or more often than not, downloaders), but what happens next?
Those big download numbers you’ve been getting don’t count for much. And if you are being honest, you, your team, and your boss already know that. Most of those people are not ready to have a sales conversation. Many of them are not even interested in your products or solutions”.
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