Nick Westergaard says, “Content marketing isn’t going anywhere: 76% of B2B marketers say they are planning to produce more content in the year ahead; moreover, the top concerns of B2B marketers are the creation of enough content and the lack of budget, according to the latest data from Content Marketing Institute and MarketingProfs.

The struggle is real for marketers everywhere: “We could all use a few people and a few dollars more,” Schwinn’s Samantha Hersil told me.

Instead of getting frustrated, however, content marketers need to get scrappy and embrace how they can do more with less.

The following four content creation hacks belong in every marketer’s toolbox. These tips and tricks epitomize the scrappy mindset we need, and help us bring it to life in our content marketing.

1. Relentlessly Repurposing Content

In Content Rules, Ann Handley and CC Chapman invite brands to be “content chop-shops” by getting one more use out of each piece of content. You can go further by relentlessly repurposing your content. How can you go about doing this? Let’s start small”.

Four Scrappy Content Marketing Hacks

MarketingProfs

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