‘What Do B2B Marketers Really Do? Forrester Wants To Know’ – Forrester
Laura Ramos says, “Have you ever wondered about the tactical challenges B2B marketers (like you) face across role responsibilities like building brand/awareness, generating qualified demand, nurturing leads into qualified sales opportunities, enabling sales/channel partners to better close business, and expanding current customer relationships?
Or how your practices around technology adoption, process change, modern marketing skill development, and sales alignment compare to peers?
If you tell us — we will tell you more in return.
Many of you read our blog and research, or talk to us during inquiries, about best practices. We have deep experience helping many clients strategize and execute on many aspects of modern marketing, but sometimes it’s great to have some fresh input all at once. Therefore, the B2B marketing research team has fielded a survey to take an indepth look at the state of B2B marketing tactics and sales enablement activity. We hope you will take about 10 to 15 minutes to share your experiences by clicking here.
All responses will be kept confidential and results reported in the aggregate (so no one can figure out who’s leading and who’s lagging!)”.
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