Tommy Wyher says, “Springtime doesn’t just mean nicer weather and blooming flowers. It’s also the time of year that small businesses are celebrated all across the United States during National Small Business Week.

For small business owners, now is the time to leverage the “choose small business” momentum across the country and optimize your marketing efforts to gain the most out of the season.

Depending on your business and the resources you have on hand, significant changes in your marketing program may seem costly or tedious, but they don’t have to be. Often, small changes go a long way, equating to more conversions (sales) and larger purchases or contracts.

For example, the small step of including customer names in an email improves conversions by 10 percent, according to research from Aberdeen Group, and can be done in mere seconds”.

Got 10 Minutes? 6 Ways Small Business Can Boost Sales #DreamSmallBiz

Business.com

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