Tim Copp says, “May is my favorite time of year. In Indianapolis, it means everything is in bloom, Memorial Day is around the corner, and you can literally smell the burning rubber from the Indianapolis Motor Speedway! In my house, it also means it’s time to fire up the grill.

I must have had marketing on the brain during my last cookout because the gears started to turn on why I love them both. Then it occurred to me—they’re actually more similar than you might initially think. Here’s why.

1. Both Require the Best Ingredients

“Good” truly is the enemy of “great.” It’s the reason the steak at the gourmet restaurant tastes so delicious—the high quality and the experience. By not bringing the best “ingredients” to the table in your marketing, the experience can end up being forgettable.

In my days as CMO at ExactTarget (now Salesforce Marketing Cloud), we were famous for having t-shirts made for almost every product launch or big event. One of the reasons everyone loved them is because we picked the most comfortable t-shirts you could buy”.

Marketing and Grilling Have More in Common Than You Think

Jay Baer’s ‘Convince & Convert’ Blog

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