‘Marketers: Stop, drop and build a digital hub’ – Marketing Land
Sanjay Dholakia says, “If your company doesn’t yet have a digital hub, it won’t be long before your CEO demands to know why not.
What is a digital hub, you ask? That’s an excellent question.
A digital hub is the central nervous system behind all of a company’s marketing activities. But it doesn’t just stop with marketing; a true digital hub will communicate and integrate with other systems, too, from sales to content management and beyond.
The old model is changing. Organizations have historically existed with single-process systems like the ones I just mentioned that each had their limitations. But now, businesses can equip themselves with more sophisticated single data repositories that orchestrate how they talk to their customers, prospects, partners — even their employees.
Digital hubs already have many CEOs and CMOs jumping for joy, and the ones who haven’t adopted this technology should be scrambling to get on board”.
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