‘What’s the Deal With Ad Blocking? 11 Stats You Need to Know’ – HubSpot
Mimi An says, “It’s no secret that internet users are no strangers to seeking out the information they need online — in fact, Google now processes over 40,000 search queries every second.
And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. (Think: pop-up ads, autoplaying video ads, and the dreaded mobile ad that takes up the entire phone screen.)
As a reaction to some of these disruptive online ads, internet users have started installing ad blocking extensions by the millions. In case you’re wondering: Ad blockers scan websites for advertising code to prevent them from loading on a browser”.
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