‘6 Ways to Build Customer Loyalty at Every Touch Point’ – Convince & Convert Blog
Jai Rawat says, “Acquiring customers is good, but it’s just the beginning. You only win big if you can nurture them into loyal customers.
According to the White House Office of Consumer Affairs, it costs six to seven times more to acquire new customers than it does to retain current ones. Or consider this: According to Harvard Business Review, increasing customer retention by five percent can increase profits by 25 percent to 95 percent.
When merchants engage users at every touch point of their journey on their website, merchants deliver users a satisfying emotional experience, thus creating loyalty. However, building loyalty needs to go beyond mere customer satisfaction. Here are six ways ecommerce merchants can engage users at every touch point and create loyal customers through 360 degree engagement.
1. Enroll Customers in a Points-Based Loyalty Program
Given that a well-designed customer loyalty program is the most effective retention strategy, it is imperative for businesses today to implement a loyalty program to sustain growth”.
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