Quinn Whissen says, “Whoever told you content marketing is about creating great content… well, they lied to you.

Kind of.

Content marketing is definitely all about creating content that your audience will find useful. But it also goes way beyond pressing “publish” on a regular basis.

Even the great philosophers understood content marketing when they posed the question:

If a tree falls in a forest and no one is around to hear it, does it make a sound?

I’m not about to get into an existential discussion here on Marketing Land by trying to answer that, so I’ll reframe this for the modern-day woes of my fellow marketers:

If you publish a piece of content without promoting it, does your content even exist?

My answer: probably not”.

The missing link in your content promotion strategy

Marketing Land

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