‘The human side to SEO: the power of personas’ – Search Engine Land
Ryan Shelley says, “Why do companies invest in SEO? Is it to generate more traffic? Leads? Brand identity? All of these are good reasons to invest in search, but I believe the reason so many invest comes down to something much more important.
SEO, at its core, is about creating connections. Connections are what fuel growth. Businesses invest in SEO for the opportunity to create a connection with their target audience — without these connections, there can be no traffic, leads, brand exposure or sales.
But how can we use SEO to create these connections? Furthermore, how can we use it to create the right connections?
Before you can reach an audience, you have to define it. Persona profiling is something that has been used for decades in the marketing industry, and mapping out who your audience is will give you a deeper insight into how to most effectively reach them“.
Comments are closed.
