Paige Southard says, “It’s sales 101 to use LinkedIn as a prospecting tool, but are you really squeezing every last drop of value out of it?

Most salespeople use LinkedIn to research and connect, but that’s only the tip of the iceberg.

The platform is valuable for research, but it’s also a relationship-builder, brand advocate, research tool, publishing platform, and marketing asset.

If you don’t know how to utilize the power of LinkedIn in all of these areas, keep reading.

1) To Build Their Personal Brand

Does your LinkedIn profile look like an online resumé? A list of your past jobs, roles at each, and a handful of recommendations?

If so, start hitting delete. Your LinkedIn profile is not an online resumé — it’s a branding opportunity”.

4 Ways Your Sales Team Should Be Using LinkedIn (But Probably Isn’t)

HubSpot

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