Josh Denning says, “It’s no secret: If you want to rank high on Google’s search engine results pages (SERPs), you need to make backlinking a priority.

The more backlinks you receive from authoritative websites, the more trust you’ll have in the eyes of Google, the more traffic it will send you and the more more high-quality leads you’ll generate for your business.

The problem, though, is most link research and backlink checker tools are costly, and when you’re bootstrapping a startup, you money is best allocated elsewhere.

While much has been written on backlinking, little has been written on backlinking for bootstrapped startup founders. Here are seven backlinking strategies for when you have a shoestring budget.

1. Become a columnist on an authority site.

While some experts will want you to believe guest blogging is dead, the truth is guest blogging is still a viable link building strategy, if it’s done correctly and consistently”.

6 Link-Building Tips for Bootstrapped Entrepreneurs

Entrepreneur

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