‘Getting Into the Inbox: Why Email Engagement is More Important Than Ever for Email Deliverability’ – AWeber

Mohammed Ahmed says, “Email opens. Click-through rates. Traffic to your website. These are a number of different ways in which you can track email performance. And while each of these statistics tells a different story, overall you want these numbers to validate one assumption: that you have good subscriber engagement.

Yes, engagement is important for a variety of reasons like increased return on investment and traffic to your website. But it could also have a big impact on your overall email deliverability, and whether or not your emails continue making it to the inbox.

How engagement and deliverability are linked

When you have an engaged email list, Internet Service Providers (ISPs) and email providers like Gmail, Hotmail and Yahoo will ensure your emails make it to your subscribers’ inboxes. Why? Because the more your subscribers are opening your emails and clicking links within them, the better your sending reputation IP and domain name will be – which means more emails in the inbox instead of the spam folder”.

Getting Into the Inbox: Why Email Engagement is More Important Than Ever for Email Deliverability

AWeber