Amanda Zantal-Wiener says, “Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google’s product announcements, usability is usually at the heart of the modification.

So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the user
experience.

For many businesses, the announcement carries major implications. Those that rely on advertisements as a primary source of revenue, for example, will be some of the hardest hit. To help you navigate this change, we put together everything you need to know below, from what the update entails to how to prepare accordingly.

What’s New in Mobile Search Results

Back in 2014, Google added a “mobile-friendly” label for search results that were optimized for such platforms — where text is readable without zooming or horizontal scrolling, and links are spaced well enough so that there’s a reduced chance of mis-tapping”.

Google is Cracking Down on Intrusive Mobile Pop-Ups: Here’s What Marketers Need to Know

HubSpot

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